Odenwald Quelle
“So nah! So frisch!” [So near! So fresh!] image campaign

Water tradition in the metropolitan region.

To highlight the long-standing tradition of the Odenwald water source as well as the close connection to the region, JANUS developed an image campaign for the beverage manufacturer from Heppenheim that put these values in center stage. With the slogan “So near! So fresh!”, JANUS hit the bull’s eye and developed all campaign elements for 2016/2017. The icing on the cake was the banner “From our region”, which was created by JANUS and is still used today for all communication activities.

Odenwald Quelle :