Multichannel Marketing

Verband für
Gedenkkultur e. V.
Preservation of the traditional cemetery culture

Reorientation of the communication concept

The Association for Commemorative Culture (Verband für Gedenkkultur e. V.) is a cultural and economic lobby for the German cemetery system and has a clear objective: to communicate the value of commemorative culture.

How can a positive social discourse on the value of commemorative and cemetery culture be established using modern means?

The Association for Commemorative Culture approached JANUS with this question and our team developed a sensitive multi-channel communication concept.

Expressive portrait photography and a harmonious corporate design appropriate to the topic form the basis of a holistic campaign – with advertisements, mailings and a website as the central communication channel.

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