Reorientation of the communication concept
The Association for Commemorative Culture (Verband für Gedenkkultur e. V.) is a cultural and economic lobby for the German cemetery system and has a clear objective: to communicate the value of commemorative culture.
How can a positive social discourse on the value of commemorative and cemetery culture be established using modern means?
The Association for Commemorative Culture approached JANUS with this question and our team developed a sensitive multi-channel communication concept.
Expressive portrait photography and a harmonious corporate design appropriate to the topic form the basis of a holistic campaign – with advertisements, mailings and a website as the central communication channel.