During intensive workshops with over 70 employees from the D-A-CH countries we learned: There is this very special brand spirit!
In order to promote team spirit, brand development and internal communication, our corporate publishing department developed the employee magazine INTERNAMENTE.
This large-format magazine is not about sales figures, because with portraits, interviews and high-quality photography we tell exciting stories about the people who make the Artemide brand experience possible.
The new Artemide BRANDING GUIDELINE BOOK also contains a lot of creative work – and now it makes daily work easier: The book in the practical DIN A6 pocket format provides employees with information on all questions concerning brand and marketing. A helpful tool for everyday office and sales work – an inspiring crash course in branding.
Which logo variant is the right one - what is the corporate typeface and what colour values does the corporate colour actually have? If you have the branding primer in your desk drawer or briefcase, you are prepared for all situations of everyday working life.
What works successfully at Artemide applies to every brand – and shows what strategic brand management can achieve. It turns employees into brand ambassadors who cultivate and live out success habits together.