Keller, Catalogue, Campaign

For 20 years now, the Schuh-Keller catalogue has been a great project, which we have designed with great attention to detail.
All the more reason for us to be delighted that the catalogue with its extensive range of mountain and hiking boots will again come from JANUS in 2018. Outdoor enthusiasts will find their best "storytellers" there.
In addition to the constant modernisation of the chapters, our tasks also include conception, layout and text development.

Another highlight in 2018 was the implementation of a competition. Here, hiking fans could win one of three shopping vouchers at Schuh-Keller with an original selfie.
JANUS supplied the overall concept for the campaign, which included a Facebook campaign, a postcard that was included in the packages of the Schuh-Keller online shop and an accompanying advertisement in the "Mannheimer Morgen" newspaper.