For ELOPAK, an international supplier of paper based packaging solutions, we are working successfully in the national lead – following the spirit: all we can do, we do! After a complete international relaunch of the brand in 2015, we concentrate of the development of cross medial sales promotion campaigns. Our concept is tested commercially effective and shows new routes for customer loyalty and acquisition.
An example is the campaign “ELOPAK goes green!”: JANUS developed a new microsite setting the
environment in focus: paperless and filled with information about the climate neutral company.